Course curriculum

  • 1

    Module 1 | Welcome to the course + What is a product?

    • Introduction

    • About Your ICAgile Certification

    • Captions

    • What is a product?

    • Product as a product as a bigger picture

    • Sometimes the product is not just the product

    • What a product is not

    • Apply your learning

    • Delivery models

    • How delivery models affect product management

    • Shifting from projects to products

    • Understanding Check

    • How funding shifts

    • Case Study

    • Module Takeaways
  • 2

    Module 2 | The Role of a Product Manager

    • What is product management?

    • What the role of a product manager is not

    • Product owner vs. product manager

    • The ugly reality

    • What you can do about it

    • Know your product

    • Apply Your Learning

    • Core skills of a product manager

    • Apply Your Learning

    • The different types of product manager roles

    • Generalist product managers

    • Domain or industry-specific product managers

    • Technical product managers

    • Growth product manager

    • Platform product manager

    • AI product managers

    • B2B vs B2C product managers

    • Internal vs external managers

    • How technical do you need to be?

    • Understanding Check (Quiz)

    • Module Takeaways
  • 3

    Module 3 | Understanding the Market

    • Understanding the market

    • Business drivers

    • Business goals can cause restraints

    • Using research to identify product ideas

    • Understanding customers

    • To be clear on data

    • Observing real behavior

    • Understanding customer motivations

    • Communicating data insights
  • 4

    Module 4 | Organization Ecosystem & Stakeholders

    • Cross-functional teams
  • 5

    Module 5 | Strategic Vision & Product Lifecycle Planning

    • About the product vision

    • Crafting a compelling product vision

    • The product lifecycle | Ecofriendly bike

    • The product lifecycle

    • The technology adoption curve
  • 6

    Module 8 | Design, Test, Learn

    • Designing experiments with empathy and iteration

    • Design thinking | Lean UX

    • Design thinking | Design sprints

    • Experimenting | Designing hypothesis

    • Experimenting | Experiment types and when to use them
  • 7

    Module 9 | Core Product Health Metrics

    • Vanity metrics | Metrics that matter

    • Balanced metrics | Metrics that matter

    • Actionable metrics | Metrics that matter

    • Quality metrics | Metrics that matter

    • Idea management at the product level | Everyone has ideas

    • Idea manage at the product level | Saying “No”

    • Outcome oriented roadmaps

    • What to do with information learned after a test

    • Iterating on feedback

    • Slicing the product
  • 8

    Wrapping it up

    • Congratulations on finishing the course!

    • Continue Your Learning Journey