Course curriculum

  • 1

    Module 1 | Welcome to the course + What is a product?

    • Introduction

    • About Your ICAgile Certification

    • What is a product?

    • Product as a product as a bigger picture

    • Sometimes the product is not just the product

    • What a product is not

    • Apply Your Learning

    • Delivery Models Explained - THIS WILL BE A VIDEO

    • How Delivery Models Affect Product Management -- THIS WILL BE A VIDEO

    • Understanding Check

    • Shifting from Projects to Products -- THIS WILL BE A VIDEO

    • How Funding Shifts from Projects to Products -- THIS WILL BE A VIDEO

    • Understanding Check

    • Apply Your Learning - Christina | This will have a lock on it to prevent from continuing

    • Case Study
  • 2

    Module 2 | The Role of a Product Manager

    • What is the role of a product manager (not)?

    • Test

    • The Ugly Reality

    • Know Your Product
  • 3

    Module 3 | Understanding the Market

    • Understanding the market

    • Business drivers

    • Observing real behavior

    • Understanding customers | Communicating customer insights
  • 4

    Module 4 | Organization Ecosystem & Stakeholders

    • Cross-functional teams
  • 5

    Module 5 | Strategic Vision & Product Lifecycle Planning

    • About the product vision

    • Crafting a compelling product vision

    • The product lifecycle | Ecofriendly bike

    • The product lifecycle

    • The technology adoption curve
  • 6

    Module 8 | Design, Test, Learn

    • Designing experiments with empathy and iteration

    • Design thinking | Lean UX

    • Design thinking | Design sprints

    • Experimenting | Designing hypothesis

    • Experimenting | Experiment types and when to use them
  • 7

    Module 9 | Core Product Health Metrics

    • Vanity metrics | Metrics that matter

    • Balanced metrics | Metrics that matter

    • Actionable metrics | Metrics that matter

    • Quality metrics | Metrics that matter

    • Idea management at the product level | Everyone has ideas

    • Idea manage at the product level | Saying “No”

    • Outcome oriented roadmaps

    • What to do with information learned after a test

    • Iterating on feedback

    • Slicing the product
  • 8

    Wrapping it up

    • Congratulations on finishing the course!

    • Continue Your Learning Journey