Course curriculum

  • 1

    Welcome to the Course & Product Management Basics

    • Introducing the Product Management Strategy course

    • Course Companion Guide

    • What is Product Management?

    • The Role of a Product Manager

    • Product Manager Skills and Mindset

    • From Vision to Execution: The Product Management Process
  • 2

    Craft a Product Vision

    • Understanding the Product Vision

    • Components of a Strong Product Vision

    • Aligning the Product Vision with Business Goals

    • Communicating the Product Vision Effectively
  • 3

    Developing a Winning Strategy

    • Understanding Product Strategy

    • Components of a Product Strategy

    • The Importance of Product Strategies

    • Creating a Successful Product Strategy
  • 4

    Understanding Users

    • Understanding User Needs and Challenges

    • Defining User Personas

    • Creating User Personas
  • 5

    Product Roadmap Essentials

    • Introducing the Product Roadmap

    • Roadmaps vs Gantt Charts

    • Understanding and Defining the MVP
  • 6

    Prioritizing for Impact

    • What is Prioritization and Why Is It Important?

    • Prioritization Frameworks
  • 7

    The Product Backlog and Its Items

    • Understanding the Product Backlog and Backlog Management

    • Product Backlog Items - User Stories

    • Other Product Backlog Items - Spikes, Technical Stories, Defects, and Tasks

    • Estimating Product Backlog Items

    • Popular Agile Estimation Techniques
  • 8

    Wrapping Things Up

    • The Strategy Drives Everything